Vintage Ink Tattoos & Piercings
Bringing vintage typography back with a modern touch, the branding of this tattoo shop was made to depict the vast ability of their artists, such as traditional, realistic, watercolor, neo-traditional, etc. With the local area saturated with multiple tattoo shops, font choice & color allowed them to stand out from their competitors.
Objective
Create a brand that shows the vast ability of the shop’s artists, while speaking to the name as a vintage shop. This would show throughout print collateral such as stickers, skateboards, & more. A web presence was also needed to mimic the messaging of their new branding.
Key Elements
Vintage Look & Feel
Custom Typography
Color
Process
Custom typography was explored & created to bridge the gap between vintage & modern. The bulky font is similar to popular modern typography, while the inclusion of the serifs gave a gothic feeling to each letter. All collateral was built around this custom font & idea.
