The Mad Hatter Blog & Editorial
Having a rebellious brand personality calls for an out-of-the-box approach. A typography lockup was created with modern san-serif fonts & then ripped in half across the word “Hatter” to emphasize this concept upon the first impression of the brand. A pattern of illustrations was formed through skeletons, tattoos, graffiti, cameras, art, & more to further push their rebellious nature & to show the context of some topics you may read about.
Objective
Create a rebel-like brand & personality that can span across print & digital material alike to share editorial content with the masses. This was a media organization that reports on art, music, life, & culture with a bit of a grunge side to their choice of content & point of view. This type of culture in the organization needed to be clear to their audience.
Key Elements
Grunge Look & Feel
Bold Typography
Color
Process
A typography lockup was created with modern san-serif fonts, then it was printed out & ripped in half across the word “Hatter”, & finally vectorized once more for the final version.
