Juice Point

BRANDING • PRINT • PACKAGING

Project

Over 70% of consumers are making their decision on what to purchase based on the design of the packaging. Our job was to make sure that Juice Point’s new brand and packaging would hit that margin.

Objective

Create a brand and package which stands out on the shelves and gets people to pick it up for a closer look. The messaging also had to speak to the healthy aspect of the drinks, so customers would understand what they are buying without having to look into it much further.

Execution

Utilizing bright, gradient colors & contour line drawings, Juice Point’s brand and packaging reached consumers over other beverages on the shelves and online. The health benefit of these juices is just an added plus.