Amato Property Management
BRANDING • PRINT • WEB DESIGN • CONTENT STRATEGY
Project
M. Scott Media was tasked with developing a fresh brand personality and messaging for Amato Property Management, presenting a unique opportunity to modernize the visual identity and communications of a traditionally conservative industry. Our goal was to transform the brand’s image, bringing it into the contemporary design era while maintaining its professional integrity.
We aimed to create a modern, approachable brand that reflects the evolving landscape of property management. This involved reimagining traditional design elements with a sleek, up-to-date aesthetic, incorporating clean lines, contemporary color schemes, and engaging messaging that resonates with today’s audience. By bridging the gap between industry standards and modern design trends, we sought to position Amato Property Management as a forward-thinking leader in its field, enhancing its appeal and relevance in a competitive market.
Objective
Develop a brand and messaging strategy to effectively reach both young and older homeowners. This includes creating a versatile and modern logo that conveys reliability and professionalism. Design print collateral such as brochures, business cards, and flyers with engaging visuals and clear messaging to connect with a diverse audience. Additionally, build a user-friendly website with a contemporary design that offers easy navigation and informative content, enhancing the company’s online presence and appeal to all age groups.
Execution
To effectively engage a broad demographic, we recognized the importance of creating collateral that people would be eager to keep and showcase. This led us to develop branded clothing and posters designed to be both appealing and shareable. Friends and family could wear and distribute these items throughout the local area, amplifying the brand’s visibility.
Additionally, we employed a bright green color to symbolize the company’s property management services, complemented by a modern and minimalist design. This approach not only highlights the company’s distinctive offerings but also ensures that Amato Property Management stands out from competitors and captures the attention of its target audience.
