Southern Hospitality was built in New York City with a vintage look and feel. The interior was all wood and metal elements from the walls to the decorations. Using their wooden look & a blocky, sans-serif text to match the aesthetics of the physical space, new menus and labels were created for Justin Timberlake, Eytan Sugarman & Trace Ayala’s restaurant. This brought in more traffic and sales based on the visual messaging we put out.