Southern Hospitality



Justin Timberlake, Eytan Sugarman & Trace Ayala’s restaurant needed a new look and feel to their brand messaging. This was a unique opportunity to take a established brand and grow it further.


Create a common message across brand collateral, which would attract more people to come into the restaurant and buy drinks, appetizers, sauces to take home, etc.


Southern Hospitality was built in New York City with a vintage look and feel. The interior was all wood and metal elements from the walls to the decorations. Using their wooden look & a blocky, sans-serif text to match the aesthetics of the physical space, new menus and labels were created for Justin Timberlake, Eytan Sugarman & Trace Ayala’s restaurant. This brought in more traffic and sales based on the visual messaging we put out.

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