SmartART
BRANDING • WEB DESIGN
Project
SmartArt needed a new brand and web presence to sell their art tutoring services. Even though their clients would be kids and young adults, this brand had to speak to the parents of that demographic.
Objective
Create a brand and website that has a common message of “learn art the smart way” through both fine art and digital art tutoring.
Execution
Using a “A” to symbolize both art and the good grades, we created SmartArt’s brand. Icons were then created to match the aesthetic and see the various services/benefits that the company has to offer.