Quilts Your Way
BRANDING
Project
M. Scott Media was approached to create the brand personality and messaging for Quilts Your Way. As a small business, this organization works closely with their clientele to build quilts using memories and beloved items from people’s homes and families.
Objective
Create a brand and message, which tells the story of building a personal item for a family or a particular person. This client happened to work in the airforce as well, so had very particular colors in mind based on her own history.
Execution
Quilt Your Way’s branding was built off an icon that shows the process of a quilt being created. This concept was then taken into their collateral pieces using the requested bright colors, as well as the needle and thread. Typography was chosen to mimic older generations, which helps create a trusting “family” dynamic for multi-generational clientele.