NJ Spine & Wellness
Many organizations find it difficult to create a consistent statement across all marketing material. While working with the team at NJ Spine & Wellness, I lead efforts to repurpose their brand & tell their story appropriately across all their digital & print material. This included rebranded brochures, posters, bitmoji illustrations, marketing campaigns, & more.
Objective
Define a tone of voice, visual identity, & brand messaging for NJ Spine & Wellness to help further growth. The overall demographic was 18-65+ who need pre & post-rehabilitation. This included an overhaul of past print & digital work, as well as new ideas to utilize the brand to hit a much larger area of New Jersey.
Key Elements
Imagery
Modern Look & Feel
Color
Process
Brand guidelines were created to define NJ Spine & Wellness’ colors, fonts, grammar, iconography, use of logo & slogan, etc. This would help build out a multi-layer approach for both digital & print collateral.
Primary Colors
Secondary Colors
