Juice Point
Over 70% of consumers are making their decision on what to purchase based on the design of the packaging. Utilizing bright, gradient colors & contour line drawings, these designs will reach consumers over other beverages in stores. The health benefit of these juices is just an added plus.
Objective
Create a brand & package which stands out on the shelves & gets people to pick it up for a closer look. The messaging also had to speak to the healthy aspect of the drinks, so customers would understand what they are buying without having to look into it much further.
Key Elements
Iconography
Custom Typography
Color
