Hard Knock Society

BRANDING • PRINT • WEB DESIGN • CONTENT STRATEGY

Project

M. Scott Media was approached to create the brand personality and messaging for an underground clothing brand called Hard Knock Society. This was a unique opportunity to both design for brand messaging and for the clothing itself.

Objective

Create a brand and message, which would make enough of an impact that kids and young adults would want to wear it around their local neighborhoods, to school and while hanging out with their friends.

Execution

Sharpies put a permanent mark on whatever it touches, but even with imperfect strokes, you can be surprised by what comes to life. Using Sharpies, which were then brought into a digital format, Hard Knock Society’s urban feel was created.