Gyro Bites
BRANDING • PRINT • SOCIAL MEDIA • CONTENT STRATEGY
Project
Gyro Bites is a female-owned Canadian company established by a woman who left her home country in pursuit of a better life. She brought with her cherished family recipes and a mission to share these authentic flavors with a wider audience while honoring her family’s heritage.
The brand features striking typography, a distinctive gyro illustration, and vivid imagery that evoke a sense of tradition and warmth. These elements work together to bring the cherished family recipes into our homes, celebrating both the rich cultural heritage and the delicious flavors of Gyro Bites.
Objective
The objective was to develop a brand that resonates with a diverse audience while honoring longstanding family traditions. As the “original gyro jerky,” the brand needed to carve out a distinct presence in the market, setting itself apart with striking visuals and a memorable identity.
To achieve this, we focused on creating stunning visual elements and using vibrant colors that capture attention and convey the authenticity and quality of the product. Compelling calls to action were incorporated to engage consumers and encourage interaction. By blending these dynamic design elements with a nod to the brand’s heritage, we aimed to establish a compelling and unique position in the market that appeals to both loyal customers and new enthusiasts alike.
Execution
Building and promoting this brand involved an in-depth exploration of the product’s creation process to ensure authenticity and connection with consumers. We began by capturing real-life photographs of the gyro jerky production process, which provided invaluable insights and inspiration for designing the logo and selecting the color palette. These visuals highlighted the craftsmanship and quality behind the product, establishing a strong foundation for the brand’s identity.
With the visual elements in place, we developed a comprehensive suite of marketing campaigns to effectively spread the word across both print and digital platforms. This included the “Getting Back to Your Basics” campaign, designed to emphasize the brand’s commitment to traditional methods and genuine flavors. Additionally, we launched a call-to-action campaign featuring compelling photography of Gyro Bites’ products, aimed at driving consumer engagement and encouraging purchases. These strategic campaigns were crafted to create a cohesive and impactful brand presence, enhancing visibility and appealing to a broad audience.
