BRANDING • PRINT
M. Scott Media was asked to create a brand personality for FloorFolio’s new easy installation flooring alternative, EnviroQuiet. This was a unique opportunity to break away from the organization’s main brand guidelines to focus on a single product.
Develop a brand for Floorfolio’s new product which differentiates it, while still being able to flow with overall company collateral and marketing.
The slogan for EnviroQuiet’s slogan was “One cost, One installation, One solution”. Keeping this in mind, a custom “E” and “Q” was developed using the “O” from the word one. This provided us the ability to tell the product’s story within one glance. Analogous colors were then chosen to be able to easily work with the company’s existing brand personality. Finally, print collateral was created to further this new product reach, specifically at tradeshows.