Casa De Amigos Grill & Cantina

BRANDING • PRINT • WEB DESIGN • CONTENT STRATEGY

Project

With the over saturation of Mexican restaurants in the local area, M. Scott Media was given the task of creating the new brand and personality for Casa De Amigos Grill & Cantina.

Objective

Create a brand that would look and fell to customers as if they are at an authentic Mexican restaurant, while still having the aesthetic that its’ competitor have proven to work.

Execution

In order to look authentic, a hand-lettered pattern was created utilizing sketchbook-like handmade typography to pull out keywords, imagery and phrases in the Mexican restaurant culture. This pattern was a break-off point to use on all marketing material from their to-go bags to their phone application.

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