Casa De Amigos Grill & Cantina
BRANDING • PRINT • WEB DESIGN • CONTENT STRATEGY
Project
Amidst a crowded local market with an oversaturation of Mexican restaurants, M. Scott Media was tasked with crafting a distinctive brand and personality for Casa De Amigos Grill & Cantina. The challenge was to develop a unique and compelling identity that would set Casa De Amigos apart from its numerous competitors and capture the attention of potential diners.
Our approach involved creating a brand that not only reflects the authentic essence of Mexican cuisine but also conveys a fresh and memorable personality. This included designing a visual identity and messaging strategy that would resonate with the local community, highlighting the restaurant’s unique offerings and vibrant atmosphere. The goal was to establish Casa De Amigos as a standout destination in a competitive market, attracting customers with a distinctive brand presence and an inviting dining experience.
Objective
Create a brand for Casa De Amigos Grill & Cantina that offers customers an authentic Mexican dining experience while incorporating design elements that have proven successful in the industry. The goal is to capture the essence of traditional Mexican cuisine and ambiance, ensuring a genuine cultural experience.
At the same time, integrate proven visual and aesthetic elements that resonate with diners, such as vibrant colors and traditional motifs. This approach will make the brand stand out from competitors while effectively blending authenticity with successful industry trends.
Execution
To achieve an authentic look for Casa De Amigos Grill & Cantina, we developed a hand-lettered pattern that incorporates sketchbook-style handmade typography. This design approach emphasizes key words, imagery, and phrases central to Mexican restaurant culture, creating a distinctive and genuine visual identity.
The hand-lettered pattern serves as a cornerstone of the branding, ensuring a cohesive and immersive experience across all marketing materials. From to-go bags to the restaurant’s phone application, this pattern adds a personal, artisanal touch that reflects the warmth and authenticity of the dining experience. By integrating this unique design element throughout various touchpoints, we established a strong brand presence that resonates with customers and reinforces the restaurant’s cultural heritage.
