Argon Production Co
BRANDING • PRINT • WEB DESIGN • CONTENT STRATEGY
Project
M. Scott Media was asked to create the brand personality for Argon Production Co. The goal was to add an interactive element to sound production across their print and digital marketing.
Objective
Create a brand and message, to launch and grow Argon Production Co, as well as add interactive elements to allow their audience to see them as different than their competitors.
Execution
Argon is a colorless and odorless gas. Taking this into consideration, a logo was created without color, and elements of a do not enter sign can be seen in the “O”. To dig even deeper, a periodic table grid was created for the background of all collateral pieces and faded color can be seen throughout the brand as well. As for the interactive elements, various graphics were added to their collateral material to mimic your phone’s music player.